I can spend hours in a store, any store, even a store with someone who is supposed to know how to size you for a bra and not find one that fits or is comfortable. Shock and awe that I ordered what size I thought I should wear and not only did it fit, it's so comfortable it's like wearing nothing. It's hard to find this period let alone that provides 2 distinctly separate, well shaped boobs. This bra is amazing, but for me it falls short in two very important areas. Side and back roll. This is advertised as full coverage. For me that means not only holding up the boob and containing spillage over the top but also the armpit boob and back roll by adding an additional inch to inch and a half on the sides. In the photos, it seemed they had. I'd thought a 36E would be a large enough size to merit such full coverage but no. If you're a 36E with no roll, this IS your bra. If you're a 36E and don't care about your roll, this is also your bra. I'm only 135lbs but this "extra" needs hiding. I really want for it to be my bra but I care about covering the armpit cleavage and back roll. Almost perfection for the lumpy, absolute perfection for the unlumpy.